Search Engine Optimization
Scranton’s Pegasus Ventures blog posts focusing on search engine optimization for the small business owner
Even the most basic web design principles can have large scale effects on your success in the marketplace. Pegasus Ventures includes search engine optimization as part of developing websites for small businesses using established industry recognized best practices.
Search Engine Optimization comes with many myths and misunderstandings. Pegasus Ventures hopes to dispel the myths adding fact to fiction through educating owners with easy to understand blog posts.
Today, a number of national companies combine online ordering with delivery. These third party delivery services copy menus from a restaurant’s website with some even starting service with no relationship with the restaurant.
These companies include DoorDash, GrubHub, Seamless, UberEats and Slice, among others.
Responding to reviews helps in three ways, first, telling potential customers the small business owner takes customer feedback seriously, second, building good will with people reviewing the business and, third, discouraging bad actors.
By the numbers, reviews on Google My Business exceed Facebook in numbers
Even if your business exceeds 1,000 followers on Facebook and growing, it’s unlikely to come close to beating the number of reviews added to Google search. Answer those reviews!
Scranton based web developer shares restaurants and similar food service businesses best use of “What this business is known for” insights panel on Google My Business
Most people know Google Search. Pretty easy concept, Google user searches for something and Google returns various websites in the results. We know the less obvious Google Maps, too, but although not associating Google Maps as part of the job of search engine optimization and up to date website design.
Real numbers not only sharing a businesses progress on Google Search and Maps, Google My Business also provides insights into the performance of posts to the platform as well as, and importantly, the performance of images posted to Google Search and Maps by competitors in the market.
Pegasus Ventures client Light Bright Signs achieves 169% more views than competitors in its market. Learn more when you click or tap here to see this quick case study!
Holiday Hours- Google My Business- Announce your hours for one holiday or schedule every holiday for the entire year on Google My Business letting Google users see this information on the holiday. Learn more now!
Starting a search on the web? Think how you start a search. In a Facebook app? Perhaps on Twitter? Maybe Instagram. Statistically 80% of the websites Pegasus Ventures builds and monitors the search begins on Google as opposed to all other sources combined.
Pegasus Ventures uses Google My Business to drive Search Engine Optimization for clients as never before. More than what appears on the website the active Google My Business user uploads pictures and posts creating off site content serving as a source feeder for the website.
A free easy to use tool for business, Google My Business helps businesses and organizations to manage online presence across Google, including Search and Maps. Google business both helps customers find you and tell them the story of your business before even seeing a website or any other social media platform. Manage how your business information appears across Google, including Search and Maps, using Google My Business- and it costs nothing.
People can post pictures to your Google My Business listing at-will and removing those images only happens through a flagging process dependent on Google. Learn more on managing this part of your small businesses web presence from Pegasus Ventures