For the vast majority of small business owners’ collection of personal data amounts to little more than website users entering a name, email and telephone number on a contact form requesting a reply from the business with little further use of the collected information.
However, some people deep dive websites looking for how information gets used. An enunciated policy on the website generally saves time taking answering calls and emails from curious people. Those who choose to inquire, further, usually appreciate the small business pointing to a website’s stated policy.
Integrating with third party apps and services