Search Engine Optimization
Scranton’s Pegasus Ventures blog posts focusing on search engine optimization for the small business owner
Even the most basic web design principles can have large scale effects on your success in the marketplace. Pegasus Ventures includes search engine optimization as part of developing websites for small businesses using established industry recognized best practices.
Search Engine Optimization comes with many myths and misunderstandings. Pegasus Ventures hopes to dispel the myths adding fact to fiction through educating owners with easy to understand blog posts.
Let Google know about service changes and Google tells everyone; Google My Business recommends important information about a business including, for restaurants, information like dine-in, pick-up and no-contact delivery.
Tying together web-based services gives small business owners the most bang for the frugal buck
Google My Business-getting results through consistency
Always looking for time saving tools, Pegasus Ventures not only schedules Facebook months ahead but creates files with posts ready to go.
In responding to bad actors we need to know the audience and it’s not the person who gave the miserable review. Aim answers to the hundreds or thousands of people seeing the review and response over the coming years.
Pennsylvania website developer Pegasus Ventures encourages adding the reviews link to client websites to help grow the number of reviews. Google users often see the overall review score before seeing a website and growing reviews helps provide a more balanced view of the company.
One aspect of great search engine optimization; Use the data Google My Business collects and shares with owners about a company.
The data belongs on websites to grow traffic from Google users.
Scranton based website designer Pegasus Ventures discusses removing DoorDash, GrubHub, Slicelife and other third party delivery services from a restaurant’s Google My Business account
Today, a number of national companies combine online ordering with delivery. These third party delivery services copy menus from a restaurant’s website with some even starting service with no relationship with the restaurant.
These companies include DoorDash, GrubHub, Seamless, UberEats and Slice, among others.
Responding to reviews helps in three ways, first, telling potential customers the small business owner takes customer feedback seriously, second, building good will with people reviewing the business and, third, discouraging bad actors.
By the numbers, reviews on Google My Business exceed Facebook in numbers
Even if your business exceeds 1,000 followers on Facebook and growing, it’s unlikely to come close to beating the number of reviews added to Google search. Answer those reviews!
Scranton based web developer shares restaurants and similar food service businesses best use of “What this business is known for” insights panel on Google My Business