Search Engine Optimization

Scranton’s Pegasus Ventures blog posts focusing on search engine optimization for the small business owner 

Even the most basic web design principles can have large scale effects on your success in the marketplace. Pegasus Ventures includes search engine optimization as part of developing websites for small businesses using established industry recognized best practices.

Search Engine Optimization comes with many myths and misunderstandings. Pegasus Ventures hopes to dispel the myths adding fact to fiction through educating owners with easy to understand blog posts. 


SEO- Match Content to Google My Business

One aspect of great search engine optimization; Use the data Google My Business collects and shares with owners about a company.

The data belongs on websites to grow traffic from Google users.

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YouTube Video as a SEO tool

Few small businesses use video, at all, as part of a search engine optimization strategy giving the active small business creator more opportunities to snag user attention for their company.

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Webmaster, get my business to the top of Google

New clients call about a week after Pegasus Ventures launches a new website exclaiming, “You are great, I just looked and my website is first on Google.”  Next, the palpable deflation as client hears, “No, you really are not at the top.”

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Case Study- Depth in SEO

Scranton based website designer Pegasus Ventures talks content depth and search engine optimization in this case study of client, Light Bright Signs

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Google My Business and Search Engine Optimization

Pegasus Ventures uses Google My Business to drive Search Engine Optimization for clients as never before. More than what appears on the website the active Google My Business user uploads pictures and posts creating off site content serving as a source feeder for the website.

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