Search Engine Optimization

Scranton’s Pegasus Ventures blog posts focusing on search engine optimization for the small business owner 

Even the most basic web design principles can have large scale effects on your success in the marketplace. Pegasus Ventures includes search engine optimization as part of developing websites for small businesses using established industry recognized best practices.

Search Engine Optimization comes with many myths and misunderstandings. Pegasus Ventures hopes to dispel the myths adding fact to fiction through educating owners with easy to understand blog posts. 

 

Tell Google about all your services

Tell Google about all your services

Let Google know about service changes and Google tells everyone; Google My Business recommends important information about a business including, for restaurants, information like dine-in, pick-up and no-contact delivery.

Link up Google Reviews to a Website

Link up Google Reviews to a Website

Pennsylvania website developer Pegasus Ventures encourages adding the reviews link to client websites to help grow the number of reviews. Google users often see the overall review score before seeing a website and growing reviews helps provide a more balanced view of the company.

SEO- Match Content to Google My Business

SEO- Match Content to Google My Business

One aspect of great search engine optimization; Use the data Google My Business collects and shares with owners about a company.

The data belongs on websites to grow traffic from Google users.

Are third party restaurant delivery services good for restaurants

Are third party restaurant delivery services good for restaurants

Today, a number of national companies combine online ordering with delivery. These third party delivery services copy menus from a restaurant’s website with some even starting service with no relationship with the restaurant.

These companies include DoorDash, GrubHub, Seamless, UberEats and Slice, among others.

Respond to Reviews

Respond to Reviews

Responding to reviews helps in three ways, first, telling potential customers the small business owner takes customer feedback seriously, second, building good will with people reviewing the business and, third, discouraging bad actors.

Google My Business- Answer those reviews

Google My Business- Answer those reviews

By the numbers, reviews on Google My Business exceed Facebook in numbers
Even if your business exceeds 1,000 followers on Facebook and growing, it’s unlikely to come close to beating the number of reviews added to Google search. Answer those reviews!