Webmaster’s Blog

Scranton based Pegasus Ventures blog discusses issues relating to small business as it relates to the internet and getting the most out of web presence. 

 

Collecting contacts using Gmail

Collecting contacts using Gmail

Add email contact information as emails arrive and over time to create a foundation of leads and customers to buy services, develop referrals, and increase frequency of repeat sales as email blasts jog memories and keep the company front and center for decision makers.

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Link up Google Reviews to a Website

Link up Google Reviews to a Website

Pennsylvania website developer Pegasus Ventures encourages adding the reviews link to client websites to help grow the number of reviews. Google users often see the overall review score before seeing a website and growing reviews helps provide a more balanced view of the company.

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Time Management

Time Management

Pegasus Ventures manages information and  time really, really well. If a website promotion or event needs to start on a specific date, Pegasus Ventures just gets it done.

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SEO- Match Content to Google My Business

One aspect of great search engine optimization; Use the data Google My Business collects and shares with owners about a company.

The data belongs on websites to grow traffic from Google users.

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Smarter Advertising Online

Smarter Advertising Online

Often Pegasus Ventures website design clients look at online tools as almost mysterious de facto superior platforms to more traditional options. Don’t do that.

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YouTube Video as a SEO tool

YouTube Video as a SEO tool

Few small businesses use video, at all, as part of a search engine optimization strategy giving the active small business creator more opportunities to snag user attention for their company.

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Webmaster, get my business to the top of Google

New clients call about a week after Pegasus Ventures launches a new website exclaiming, “You are great, I just looked and my website is first on Google.”  Next, the palpable deflation as client hears, “No, you really are not at the top.”

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