Facebook for Small Business Owners
Leverage Facebook to drive top line sales for your small business owners
A zero dollar cost effective tool to market small business Facebook remains the king of social media for the small business owner to reach existing fans and customers as well as grabbing new people building a community around any business.
Pegasus Ventures loves to manage social media for our clients knows some prefer the do-it-yourself approach to Facebook and other social media tools.
This section of the Pegasus Ventures webmaster’s blog focuses on helping the small business owner to successfully use and manage business Facebook pages to generate sales.
Know your audience; Check the influence of the malicious reviewer
In responding to bad actors we need to know the audience and it’s not the person who gave the miserable review. Aim answers to the hundreds or thousands of people seeing the review and response over the coming years.
Timing social media posts for best results
A restaurant with 1,000 followers generating an average of just 3 additional visits each year per follower with a check average of $15 results in $45,000 in additional sales annually.
Find new staff with free job postings on Facebook
Facebook job listings comes as free and “boosted” listings small businesses pay Facebook to display to Facebook users looking for work. Generally, the free job listings work just fine. Facebook users find a job listing based on the address of the job and their proximity to the job.
Facebook Messenger Instant Reply Feature
Provide the basics in an instant reply using Messenger on your Facebook Business page
Let customers know what to expect in terms of replies by letting them know calling the business gets faster service and provide the telephone number and, also, link the Facebook user to a website to get more information.
Facebook is not advertising, Facebook is public relations
A study from 2014 by Nielsen commissioned by inPowered on the role of content in the consumer decision-making process concluded that PR is almost 90% more effective than advertising: “On average, expert content lifted familiarity 88 percent more than branded content…”
Facebook ads to grow likes and followers for a business page
Scranton Pennsylvania based social media manager Pegasus Ventures discusses Facebook ads to promote your business page. See our step by step video!
Facebook: Hold onto post notes
Scranton basee website designer Pegasus Ventures talks about saving Facebook posts for better quality social media management
Getting the most from viral posts
Scranton Pennsylvania social media manager Pegasus Ventures discusses making the most of going viral Facebook business posts
Inviting Facebook users to follow your Facebook Business page
Often overlooked in the course on a busy Facebook page, inviting people helps grow the page. Every person who follows the business Facebook account opens up the users,”friends” to also like the page widening the audience with every accepted invitation.
Schedule Facebook Business Page posts
Better social media management by scheduling Facebook Business posts. For Facebook users spending hours on the platform daily it’s important that small business owners keep their Facebook Business page up to date with good, frequent and original content.
Claim a business Facebook username and URL
Did you claim your Facebook business page URL and username? Facebook for Business- Username and URL Claiming your Facebook username and URLMaking it easier for Facebook users to share your business with friends and find you on FacebookWith the Facebook URL and...
Respond to Reviews
Responding to reviews helps in three ways, first, telling potential customers the small business owner takes customer feedback seriously, second, building good will with people reviewing the business and, third, discouraging bad actors.
Social Media Manager
In just a few years, the term “social media manager” came into existence, changed and then changed again. Chances are it will continue to change as content marketing evolves in the digital space. Learn more how to make money from social media managers
Facebook Messenger
Use Facebook Messenger so customers easily reach your small business from their phone, tablet, Desktop computer or other mobile device. Learn the value of Facebook Messenger and get step by step instructions to add this free tool to your website.
Hashtags
Hashtags direct social media users to specific category content on platforms like Instagram, Twitter and Facebook. Learn to use hashtags on social media to drive more sales
Getting started with social media
Pegasus Ventures firmly believes in performance. For those of us owning small businesses frittering time damages success more than any wasted dollar.
This series on Facebook and best practices in social shares the best most effective use of Facebook to drive top line sales.
Facebook Measures Response Times
Scranton website designer Pegasus Ventures blogs about Facebook Page’s response rate and response time measure how quickly and consistently you and other people who manage your Page respond to messages from users on Facebook. Did you know Facebook gives you a rating?
Facebook Changes Reviews
In theory, Recommendations streamlines the process of leaving reviews and encourages customers to be specific and constructive whether their experience with a business was positive or negative. The move is also beneficial for businesses according to Facebook.