Webmaster’s Blog
Scranton based Pegasus Ventures blog discusses issues relating to small business as it relates to the internet and getting the most out of web presence.
SEO- Match Content to Google My Business
One aspect of great search engine optimization; Use the data Google My Business collects and shares with owners about a company.
The data belongs on websites to grow traffic from Google users.
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Smarter Advertising Online
Often Pegasus Ventures Michigan website design clients look at online tools as almost mysterious de facto superior platforms to more traditional options. Don’t do that.
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YouTube Video as a SEO tool
Few small businesses use video, at all, as part of a search engine optimization strategy giving the active small business creator more opportunities to snag user attention for their company.
read moreWebmaster, get my business to the top of Google
New clients call about a week after Pegasus Ventures launches a new website exclaiming, “You are great, I just looked and my website is first on Google.” Next, the palpable deflation as client hears, “No, you really are not at the top.”
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The Door Dash Dirty Trick
Door Dash Adwords advertisements appear claiming to deliver restaurant’s food to homes and offices, Trademark violations? Dirty Tricks from Door Dash
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Remove DoorDash, GrubHub and SliceLife from your Google My Business Listing
Scranton based website designer Pegasus Ventures discusses removing DoorDash, GrubHub, Slicelife and other third party delivery services from a restaurant’s Google My Business account
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Are the third party Are third party restaurant delivery services good for restaurants
Today, a number of national companies combine online ordering with delivery. These third party delivery services copy menus from a restaurant’s website with some even starting service with no relationship with the restaurant.
These companies include DoorDash, GrubHub, Seamless, UberEats and Slice, among others.
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Facebook is not advertising, Facebook is public relations
A study from 2014 by Nielsen commissioned by inPowered on the role of content in the consumer decision-making process concluded that PR is almost 90% more effective than advertising: “On average, expert content lifted familiarity 88 percent more than branded content…”
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Google Calendar for your business website
Scranton based Pegasus Ventures discusses Google Calendar. Google Calendar works with your personal Gmail address. If you use Google Calendar on your website, you suddenly have a tool to schedule that changes on your website as you update Google Calendar.
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