Webmaster’s Blog

Scranton based Pegasus Ventures blog discusses issues relating to small business as it relates to the internet and getting the most out of web presence. 

 

Facebook is not advertising, Facebook is public relations

A  study from 2014 by Nielsen commissioned by inPowered on the role of content in the consumer decision-making process concluded that PR is almost 90% more effective than advertising: “On average, expert content lifted familiarity 88 percent more than branded content…” 

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Google Calendar for your business website

Scranton based Pegasus Ventures discusses Google Calendar. Google Calendar works with your personal Gmail address. If you use Google Calendar on your website, you suddenly have a tool to schedule that changes on your website as you update Google Calendar.

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Schedule Facebook Business Page posts

Better social media management by scheduling Facebook Business posts. For Facebook users spending hours on the platform daily it’s important that small business owners keep their Facebook Business page up to date with good, frequent and original content.

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