Webmaster’s Blog
Scranton based Pegasus Ventures blog discusses issues relating to small business as it relates to the internet and getting the most out of web presence.
Know your audience; Check the influence of the malicious reviewer
In responding to bad actors we need to know the audience and it’s not the person who gave the miserable review. Aim answers to the hundreds or thousands of people seeing the review and response over the coming years.
Timing social media posts for best results
A restaurant with 1,000 followers generating an average of just 3 additional visits each year per follower with a check average of $15 results in $45,000 in additional sales annually.
Find new staff with free job postings on Facebook
Facebook job listings comes as free and “boosted” listings small businesses pay Facebook to display to Facebook users looking for work. Generally, the free job listings work just fine. Facebook users find a job listing based on the address of the job and their proximity to the job.
Images, essential for SEO
Stronger search engine optimization works better with a growing library of images. An image library ensures content ready to add to a website as well as cross posting to social media platforms and a website keeping everything fresh.
Facebook Messenger Instant Reply Feature
Provide the basics in an instant reply using Messenger on your Facebook Business page
Let customers know what to expect in terms of replies by letting them know calling the business gets faster service and provide the telephone number and, also, link the Facebook user to a website to get more information.
Making a habit grows a contracting or small service company
Promoting a contracting or small service company takes very little time; it takes a habit, learn more from Pennsylvania website designer Pegasus Ventures
Asking for email addresses with pop-ups
Customers want information from your small business, why deny them?
It’s pretty simple, really. People want information from small businesses they visit online.
Pop-up requests offer one more avenue to generate sales and interest, why not give your customer the information?
Exporting Gmail Contacts to Constant Contact to grow sales
Scranton website designer Pegasus Ventures shares a step-by-step tutorial to export gmail contacts to email blast service Constant Contact
Ignore Yelp? What are you talking about, Mr Web Guy?
Pegasus Ventures clients often tell of going to Yelp to manage listings, even paying Yelp to promote their restaurant or service business. It every case the effort failed significant traffic to the restaurant owner’s website or even significantly more traffic than not paying Yelp.