Drop pronouns as much as possible in websites
Wondering what a previous webmaster had in mind…
More often than not taking over a website from a previous web designer Pegasus Ventures marvels at the excessive use of the word “we.”
“Our” comes in a close second.
Search Engine Optimization requires minimizing the use of pronouns. Getting found for most uses of the word, “we” earns few views and less business.
Use company name and specifics about the company in SEO
Just like eliminating, as much as possible, inactive verbs, Pegasus Ventures urges website design clients to use proper nouns and specifics in website text.
Google looks at each and every word on each and every page. In most cases Google delivers internal pages rather than a business’ home page. Give the search engine giant something to see more than, “our” and “we.”
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