Add sales with email blasts to customers
Constant Contact Email Blasts- building sales with existing customers
A great tool Constant Contact gets the message out to current customers who already like your small business. Having a special? Got a coupon you want to share or something new on the menu? Scranton based web designer Pegasus Ventures recommends using an email blast service as part of a consistent tool to keep customers alert to your small business.
A restaurant owner testing out the pop-up feature added to his website allowing people to add their email address to his weekly email blasts had second thoughts shortly after adding the pop-up to the website. Told 67 people had recently signed up he quickly changed his mind.
Believe it or not, people want to hear from your small business. Why deny them?
Data Collection Habit
Busy restaurant or local carpet cleaner getting in the data collection habit helps reach customers. For the smaller business adding new contacts in to an email or Gmail account with names and email addresses adds to an email blast list with an easy export to email blast services like Constant Contact.
As people reach out, saving their contact information for regular exports gives the small business owner another shot at landing that contact as a customer or serving as a tickler to remind the client maybe needing the service again.
Constant Contact offers a trial service for 60 days or up to 100 contacts. After that up the monthly fee runs about $20 a month for up to 500 contacts.
How easy is Constant Contact to Use
It’s not a huge learning curve. Like many tools in the ever changing online world, jump in and get started. Mastering Constant Contact one email at a time works just fine. As sales come in so, too, will the motivation to learn a few more tricks.
I do Facebook, why Constant Contact?
Social media works, great. Abandoning one for the other perceiving one as, “better” only limits opportunity to reach the most people. Some people may not see the Facebook posts or the email blast ends up serving as a second reminder after an earlier post further encouraging the sale.
Constant Contact gives the small business owner real depth in terms of response with statistics reporting able to share who opened the email, how many times they opened it, if they shared it with someone as well as overall percentages of opens.