Google Maps and Search Engine Optimization
Google Search and Maps
Most people know Google Search. Fewer small business owners appreciate the value of Google Maps.
Businesses, generally, appear as a Google user searches what Google sees as a group of local businesses.
In the image example, below, we see Google returning results for Notaries Public in Grand Rapids Michigan. Pegasus Ventures client, Swift Notary, appears at the top in the Google Maps box under the area map of the Grand Rapids area.
Swift tends to appear first for several reasons, (1) Swift Notary claimed her Google My Business, (2) she has the best reviews as compared to competitors, and she uses the Google My Business platform many small business owners fail to employ.
Actively managing a Google My Business listing, also, helps to drive up results not only in Google Maps but as part of good Search Engine Optimization.
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