Facebook Measures and Shares Response Times
Facebook tells users average response time and percent on a small business page
Your Business Facebook Page’s response rate and response time measures how quickly and consistently you respond to messages from users on Facebook.
A business with a high response rate and fast response time will display Very responsive to messages badge visitors to the page see.
What Messages Are Included In My Page’s Response Rate and Time?
Message replies that your Page sends manually are included in the calculation of your Page’s response rate and time. Keep in mind that the following types of messages aren’t included in the calculation of your Page’s response rate and time:
- Instant replies
- Away messages
- Messages marked as spam or that you mark as done
- Messages people send within the first 24 hours in response to a Page-initiated message, such as a broadcast or a private reply to a comment or recommendation
For the small business owners, and especially contractors and services businesses, assign people to response as quickly as possible. For restaurants and brick and mortar retail stores ensure during open hours response happens quickly.
Often the key to successful cash converting engagement lies in the speed of response. Winning the customer with a quick response while competitors stick to business hours or fail to respond tells customers your company is on the ball earning a great first impression.
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