Search engine optimization and content depth

Case study: SEO Depth

Content depth and search engine optimization


Case study: Light Bright Signs in Grand Rapids, Michigan


Scranton based website design and development company Pegasus Ventures client Light Bright Signs in Grand Rapids, Michigan boasts an active Facebook page with more than 3,400 images of the roadside black signs the company rents throughout its home market in Michigan’s western lower peninsula.

Pegasus Ventures  uses the Facebook content stream to continuously add to the search engine optimization of the website.


The challenge for Light Bright Signs

How many small business owners seeing a black sign thinking it’s a great idea know what to call up searching the web? Black signs? Portable signs? Mobile signs? Neon lettered signs? So one big issue starts with what someone unfamiliar with the business knowing what to call the business.

Google’s taxonomy lacks recognition of “black signs” making Light Bright a sign shop and advertising company rather than a black sign company. By default a local competitor calling himself “Michigan Black Signs” gets more attention as the Google algorithm mistakes a generic search for a type of sign for the company using, “black sign” and the state in its name.


The content rich strategy

Web pages targeting cities and uses of Light Bright Signs

Northeast Pennsylvania based Pegasus Ventures  builds pages for Light Bright Signs targeting cities served by Light Bright Signs using signs posted on on Facebook in and around those cities. With new signs, Pegasus Ventures updates pages on the website regularly.

Web pages specific to uses for the signs

Over the course of time Pegasus Ventures created dozens of pages dedicated to specific uses of black signs for Light Bright Signs. Pegasus Ventures  continues to add to those pages as well as building new pages with captioned pictures adding words, read content, with each page.

YouTube Videos

Pegasus Ventures created a YouTube channel for Light Bright Signs. As Light Bright adds images to it’s Facebook page Pegasus Ventures saves those images in an image library sized for use in video. We then regularly use those images to quickly create videos. In November 2018 writing more than 50 videos reside on the Light Bright channel also found embedded on the Light Bright Signs website.

In conclusion, when people search the web Pegasus Ventures delivers with ranging content

For Pegasus Ventures encouraging clients to regularly develop content and building growing content into websites means there’s an ever growing opportunity created to deliver more people to the client to generate more sales.

In the final image to the right, a search for “black signs Holland” a city about an hour from Light Bright’s office in Grand Rapids returns 5 images for Light Bright Signs, a link to the Holland page on the Light Bright Sign website as well as offering Google users 3 videos two of which come from the Light Bright Signs YouTube channel.

A quick note about search. Google delivers results based on hundreds of factors. Your searching the same terms shown here very likely end up different. However, do visit the Light Bright Signs website and then search for the cities you find there and we think you’ll find quite a depth of content.

Tap on an image below for a larger view
In a incognito search for “Grand Rapids black signs” we see the result for the sign company Sign616 also calling itself “Michigan Black Signs” along with 4 of 5 images down the page for Light Bright Signs linking back to the Light Bright Sign website.
In this image searching “Hudsonville black signs” we see 5 Light Bright Signs images appearing at the top of the page along with two links to this Pegasus Ventures client as well as a video from the Light Bright Signs YouTube channel.